


She focuses on the 'it' factors that can make a real difference (Laura Lang, CEO, Time Inc.I started this book on Jwhile on a 7-hour plane ride to Scotland and finished it today, Jwhile driving to my local Starbucks. Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without compromising integrity or authority. This book is engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense (Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford)

Highly recommended ( Business World)Ĭabane has done a masterful job of pulling together scientific findings and personal insights to present a coherent and compelling view of charisma. Practical and groundbreaking: Cabane combines a compelling analysis and breakdown of the key elements of charisma, with practical and easy to understand advice and exercises for developing one's own charisma. We can't all be as charismatic as Alexander the Great or Madonna, but with Cabane's help, we can sure get close (Marshall Goldsmith, author of Mojo) She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood (Robert Cialdini, author of Influence) The Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices ( New York Journal of Books)Ĭabane has done us a big favour. "For most people," as she puts it, "it's learnt".

Charisma, posits Olivia, isn't simply a genetic gift, bestowed upon the likes of Boris Johnson and Bill Clinton. Olivia Fox Cabane is one of a new breed of extreme leadership gurus who claim to have mastered the art of 'neuroshaping', or, as she puts it, 'playing chemist with your own brain' to achieve practically superhuman powers of charm and persuasion. around a couple of hours can transform a reasonably personable person into someone magnetic ( Sunday Telegraph) But she is changing what was considered an art into a science. Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura. Cabane makes a big promise with this book - and delivers (Seth Godin)
